With a range of new subscription options and updated branding, Verizon wants clients to know, “We hear you now.”
The telecommunications giant launched a new ad campaign Wednesday reminiscent of the movie “Can You Hear Me Now?” advertising. The commercial begins with the appearance of the iconic Verizon technician originally performed by an actor but now it’s a real Verizon engineer named Mike Morgan.
The deal later expanded to other ways the company connects its customers, including smartphone messaging and video connections, home broadband, online gaming, and electronic payments.
“We’re a telecommunications company, but we’re really a lifestyle company,” Leslie Berland, Verizon’s chief marketing officer, told a news Agency. “Whether you’re at home (or) on the go, whether you’re at work, whether you’re traveling … in incredible times or in times of crisis, Verizon is there.”
Verizon rolls out streaming offers and promotions
The new ad will be broadcast on television and broadcast, as well as on social networks and in cinemas.
With the new ad, Verizon decided to rekindle that feeling, that experience and that story in a completely different way, Berland said.
As part of the brand refresh campaign, the new updated campaign will also be available on Wednesday. These include some discounted video streaming deals from Disney+ and guaranteed smartphone replacements for cracked or broken devices.
Verizon MyHome Purpose: To Simplify Home Internet
Verizon hopes to make it easier for customers to access the home Internet and entertainment options they want with its new MyHome Internet plan, starting at $35 a month with self-pay and select cellular coverage (no hidden fees or amenities).
When you choose a plan, the price doesn’t change for up to four years (Verizon Forward plans for low-income customers start at $20 a month).
Customers can now add multiple streaming services, including the Disney Bundle (Disney+, Hulu, and ESPN+), Netflix and Max (with ads), YouTube Premium, and Walmart+ (which also lets you stream Paramount+ Essentials) for $ 10 per month each – and reduction. price compared to direct subscription. Apple One and Apple Music Family subscription offerings are expected to be added later this summer.
“The whole Internet and entertainment market today is very, very complex,” Sowmyanarayan Sampath, CEO of Verizon Consumer, told USA TODAY. “So we made it easy for a home to consume entertainment and find the best internet. …MyHome aims to solve exactly these problems. It’s one place, all the services, and you can drop them off and pick them up (anytime you want).”
Other optional benefits include live TV from Fios TV (300+ channels) or YouTube TV (100+ channels), starting at $109 or $72.99 per month, respectively. months; cloud storage and technical support Home Device Advisor.
Verizon’s 5G and LTE wireless plans reach 57 million US homes and Fios Fiber reaches 15 million, according to the company.
Verizon Wireless phone exchange agreement; NFL and Copa America gifts
Verizon’s myPlan Unlimited wireless plan holders will be able to trade in any smartphone, regardless of condition, for a new device (value up to $830).
“The problem is, accidents happen, your phone gets damaged and your phone is worthless,” Sampath said. “Don’t worry, entrust it to us, we fully guarantee it. It all comes down to listening to customers.”
Verizon’s new Prime Access program will give home and mobile customers access to early ticket sales for concerts, including Jelly Roll’s upcoming tour. Also coming: free tickets to Copa America games and all NFL games this coming season. Other freebies and events include tickets to red carpet movie premieres.
Verizon removed the check mark from its new logo
Another aspect of Verizon’s rebranding is an updated logo, which ditches the current red cross – sometimes seen as a small V mark – in favor of a red V with a yellow flash, used alone and in the name “Verizon. “
The new logo and new advertisements will be reproduced on social networks and digital platforms as well as on television systems.
The brand “was created a few years ago, very deliberately, to convey this message of reliability. It accomplished this goal,” Berland said.
But the company wanted to create something “that’s unique to us … that has energy and openness and dynamism that reflects everything we do every day,” he said.
